Cocktails & Spirits

Lust Vodka: The First Women's Aphrodisiac in Booze Form?

There's no doubt about it - we live in a very sexy part of the world. From our world class beaches filled with bodies slowly roasting in the sun to palm trees swaying in the soft, gentle sea breezes, to sexy bars where beautiful people meet for cocktails, South Florida is one of the sultriest places on earth. Florida is also the place of schemers and dreamers, coming to our cities to build, sell, and market themselves to fortune and fame.

So, it's no surprise to find that South Florida is the home of Lust Vodka, which claims that it may increase sexual desire in women. The vodka's parent company just issued a press release, entitled, "Hey Gals: Put New Meaning Into Your July 4th Fireworks; Alko-Plus Creates 'Lust Vodka' that it says Increases Female Sexual Desire". 

The vodka, made with water from natural aquifers beneath the lakes of Central Florida, is column distilled six times and bottled in Florida. The small batch vodka has won several awards including a gold medal at the 2013 Wine and Spirits Wholesalers of America Convention.

That's all well and good, but what about the claims of increasing your sex drive? Can a martini make your sexy time better?

Ummmm....not really.

Upon further reading, the only magic ingredient in Lust vodka is all in your head. 

According to Lust's website, women (and men) will get aroused "simply due to its name, and human nature's dependency on the power of suggestion. Simply due to its name and human nature's insatiable dependency on the power of suggestion, having a bottle of Lust-Vodka on your table naturally increases one's sexual desire, adding emotional elements of anticipation and seduction to the mix. "

If merely having the word "lust" on a bottle gets people hot and bothered, feast your eyes on this souvenir limoncello from Italy:

If that fails, there's always the time-tested benefits of just the right amount of booze in your system to shed your inhibitions. According to Lust,  "studies have shown that acute alcohol consumption tends to cause increased levels of testosterone and estradiol in women. Since testosterone controls in part the strength of libido in women, this tends to cause an increased interest in sex. Often, alcohol can influence the capacity for both a man and a woman to feel more relaxed and in turn, be more sexual." 

If you want to try Lust vodka for yourself, it's available online for $21.99. After all, even if it doesn't improve your sex life, it probably still makes a good Bloody Mary. 

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss