Food News

Hooters Gets a New Logo (And It's Still Not Boobs)

It's difficult to believe that Hooters, the chicken wing and beer chain that features girls with Hooters (the owl you pervert), is 30 years, old, but it's true. The original Clearwater, Florida location opened up 30 years ago and with that, Hooters of America's chief marketing officer Dave Henninger, announced a change in the official company logo.

So, what will this logo be? We'd think that after 30 years of having an owl stand in for what's clearly a breastaurant, we'd all be OK with the fact that gals in orange hot pants and tight tank tops help to sell chicken wings. We'd be dead wrong.

Hooters is merely updating Hootie the owl. That's right folks, another freaking owl. Only this time, the owl in question did well in market research. According to Henninger, the new Hootie is a hit.

"We have already tested the contemporary design of the new Hootie with our customers and it was preferred nine to one over our original logo, which will become part of our brand heritage."

The newly opened Hooters of Shanghai City Center in China is the first location to incorporate the new Hootie, and Hooters Girls at the Hooters World Wing-Eating Championship -- yes, this is a thing -- on July 25 in Clearwater will be getting new Hooters in the form of the updated owl on their shirts.

After that, the new, perkier Hootie will slowly be transitioned in to replace the older, droopier Hootie.

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss