Last month, chain Domino's Pizza launched a ballsy new ad campaign that completely fessed up to serving near-inedible crap product. In addition to publicly taking it on the rear, Domino's also asserted it had a new, better formula with which to win back the hearts of you, the consumer. The consumer it has, up until now, been laughing at from behind a pile of cash as you scarf down their horrid excuse for pizza.
Or something like that.
Anyhow, we took interest when Stephen Colbert lambasted Domino's on his Comedy Central program for having the
guts chutzpa to tell its customers it has been serving them a product practically unfit for canine consumption, then asking them to come back for more. Domino's pizza, so claims the advert, is now all new, with better crust, more herbs in the sauce, and "real cheese." (Makes you wonder what it was made of before.) We asserted then that we didn't have an interest in sampling the new pizza; that it would likely be only a loose interpretation of the word and most likely the same thing as the old pizza, anyway.
Well, we lied. After Domino's announced this week that it would be looking to sell upwards of nine million slices of pizza during Super Bowl weekend in South Florida alone, we decided we would forget our principles (wouldn't be the first time) and just eat a damn slice. After all, how bad could it be?
You're about to find out.