4

Sushi Rock Opens Second Location, in Wilton Manors

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

When it comes to business, there's no need to rattle a good thing. Unless, of course, you're so busy that it's hard to accommodate all of the customers willing to shell out some cash for your goods and services.

That's the problem Sushi Rock Las Olas had been facing for years. The spot has been so busy, it once had to put actor Alec Baldwin on a 45-minute wait -- he left in the end.

To keep up with demand, Sushi Rock opened a second location, in Wilton Manors.

See also:

- 100 Favorite Dishes: Number 12 -- Sublime Roll From Sushi Rock Las Olas

- Ten Best Italian Restaurants in Broward and Palm Beach Counties

After years of planning and construction, the new location opened its doors on July 15. The new gayborhood locale was built to deal with overflow from the bustling Las Olas site.

"We couldn't accommodate larger parties and reservations before," said Sunny Yuthasunthorn, public relations manager for the restaurant. "To take large groups, we'd often have to split them up, have them wait, or have them come in early. We don't have to do that here."

The Wilton Manors location aims to bring the same vibe, food, service, and overall Sushi Rock brand to the second outpost of the restaurant. Much of the kitchen staff from the Las Olas location has come over to maintain continuity with the original menu, but the restaurant has also had to hire plenty of new staff.

Operators opted for a soft opening to allow the staff some time to settle in and to figure out the kinks of the restaurant. According to Yuthasunthorn, they are currently taking a lot of feedback from customers.

"We've tweaked little things so far," said Yuthasunthorn. "Some of our guests said they would prefer to see the chandelier dimmed, so we rewired it. If guests want to see delivery from here, we'll consider that. We'd like everyone to come check out this location, because we've been so successful over there, we're trying to keep everything as similar as possible."

Sushi Rock is located at 2199 Wilton Drive in Wilton Manors. Call 954-533-5162.

Follow Sara Ventiera on Twitter, @saraventiera.



Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in South Florida.

 

Join the New Times community and help support independent local journalism in South Florida.