In that past few years, the culinary world has become a bit of a congested mess, with chefs turning into household names and Hollywood-caliber personalities bursting from the kitchen into the limelight. Fledgling epicurean operations have resorted to gimmickry and "shticks" in order to stand out in this oft-confusing sea. To what degree these entities reach success is debatable and, quite frankly, a bit early to understand with any degree of clarity.
But one recipe-dispensing, healthy-living website that has managed to stand out in this fracas is the acerbic, witty, and downright lexically violent entity known as Thug Kitchen.
In a balanced use of crisp photography, meme-styled text-wrapping, an affinity for gangsta rap, and a devil-may-care, we-don't-give-a-fuck attitude, Thug Kitchen has turned the droll exercise of internet recipe-reading into a chuckle-inducing visual feast.
It also helps that early on, the site caught Gwyneth Paltrow's eye, and she simply couldn't shut the fuck up about it.
See also: When Celebrities Cook: Gwyneth Paltrow