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Rev7: The World's First Environmentally Friendly Chewing Gum

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Next time you're tempted to toss your gum somewhere other than the garbage -- go right ahead. 


Thanks to U.K.-based Revolymer, the company producing the world's first removable and degradable gum, you now have the perfect excuse for sticking your chewed-up cud just about anywhere you want.


Known as Rev7, the revolutionary new gum base is amphiphilic, meaning it is both hydrophobic and hydrophilic (repels and attracts water). There's other scientific jargon that explains how it works, but we'll leave that reading up to you. 

Basically, it means Rev7 removes easily from a range of surfaces and disintegrates into a fine powder within six months (and after some mild agitation in water). And it won't become permanently adhered to the sidewalk -- or your pocket, carpet, desk, couch and -- well, we still foresee a problem getting it out of your hair.

The gum was originally designed to combat gum littering, the second-largest littering problem in cities around the world, according to Revolymer. It seems to be the biggest pain in the arse for the Brits, however, who spend $150 million pounds annually to remove about 7,000 tons of chewed-up gum from city streets.

Look for the launch of new fruity flavors this year, in addition to natural peppermint and spearmint. 


Follow Clean Plate Charlie Facebook on Twitter: @CleanPlateBPB.

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