Shula Burger is expected to open later this year in the Quay Shopping Center at 1515 SE 17th St. in Fort Lauderdale. Legendary Dolphins coach Don Shula is the namesake behind Shula's Steak House, Shula Bar & Sports, and Shula's on the Beach. His company maintains more than 30 restaurants in 16 states.The burger concept is the sixth from the restaurant group run by his son Dave, among others.
"Fast gourmet burgers in a casual place that serves booze" is what Shula's wife, Mary Anne, also the CEO for Shula Steak Houses, suggested for the concept.
At Shula Burger, a 5.3-ounce burger is made
of brisket, black Angus, and short rib. "The Don" is perhaps the most
decadent concoction of a burger that arrives with a hot dog on top, served with
pickles, American cheese,onions, ketchup, and mustard on a brioche bun.
The menu also offers eight signature burgers and the option to
make your own.
The first Shula Burger in Islamorada debuted in January for breakfast, lunch, and dinner. It also offers a full bar, though future shops will be limited to
beer and wine during lunch and dinner.
Once Fort Lauderdale's is open,
another shop is scheduled for Delray Beach at West Atlantic Boulevard and
Lyons Road. The company is in negotiations to open ten Shula Burgers in
Miami-Dade and Broward in the next year, with a goal to open hundreds
across the country.